We are strengthening the HEPU® brand step by step, and making it easier for our partners to work with it every day. The result is a new, comprehensive HEPU® Brand Book.
The Brand Book includes ready-to-use templates and practical examples, so that every piece of communication stays consistent, wherever it is created.
This is more than a design document. It is a clarification of who we have always been: a German manufacturer built on Quality, Trust and Technology – Made in Germany, Since 1958.
It defines who we are, how we communicate, and how the brand should look and work across every market we serve. From brand identity and positioning to tone of voice, the updated logo system with “Since 1958”, and a complete set of visual guidelines – colours, typography and layouts – everything now lives in one place.
The Brand Book is organised into seven sections, covering everything from brand foundations to ready-to-use templates:
Introduction – the purpose of the Brand Book, who it is for, the HEPU® brand essence, and the origin of the logo.
HEPU Brand DNA – brand tone of voice, the three brand pillars (Quality | Trust | Technology), and brand positioning.
Brand and Product Architecture – the Branded House model and the core product areas: Cooling, Timing, and Pump Technologies.
Logo – Origin and Guidelines – all required logo versions, construction rules, protective area, colours, and typography.
Printable Templates – business cards, letterheads, folders, envelopes, invitations, leaflets, posters, brochures, and certificates.
e-Templates – email footer, PowerPoint, newsletter, and social media (LinkedIn, Facebook, Instagram, YouTube).
External Communication – roll-ups, vinyl banners, flags, and vehicle wraps.
HEPU® Brand Book
The official HEPU® Brand Book brings together everything that defines the brand: identity and positioning, tone of voice, the logo system, colours, typography and ready-to-use templates. A single reference designed to keep HEPU communication consistent across every market and channel.
